How to ‘Manipulate’ Behavior for Good Using Emotional Intelligence (EQ)

Can you influence behavior while staying kind and genuine? Emotional Intelligence is the key.

In today’s fast-paced and complex business landscape, emotional awareness and effective communication aren’t just nice to have—they’re critical for building trust, influencing behavior, and driving sustainable performance.

The ability to influence others, therefore, goes beyond traditional leadership—it becomes an art. And the line between genuine influence and manipulation? It’s drawn by two essential values: ethics and empathy.

Emotional Intelligence (EQ) empowers you to recognize and manage your own emotions, understand the emotions of others, and respond with clarity, care, and intention. It’s not about getting people to do what you want—it’s about connecting with them in a way that inspires and elevates.

EQ helps you lead not by authority, but through authentic connection and emotional resonance.

Join us for a powerful workshop designed to help leaders harness Emotional Intelligence as a strategic tool—to shape positive behavior, foster trust, and create meaningful impact in their teams and

This event is for you if you want to :

Understand EQ and its impact on behavior Explore how emotional intelligence shapes leadership, strengthens relationships, and fosters a positive, high-trust workplace.

Distinguish ethical influence from manipulation Learn how to use EQ to influence others positively—without falling into the trap of emotional manipulation.

Apply EQ in communication and conflict resolution Develop real-world communication strategies rooted in empathy and emotional awareness to navigate conflict and improve collaboration.

Build a culture of empathy and trust Discover how emotionally intelligent leaders shape a team environment where people feel heard, respected, and supported.

This event is for you if you want to :

Trainer Ngan Tran

  • Founder & CEO of The New Leaders – a leading education organization specializing in EQ leadership, with programs built on frameworks from Harvard, Cornell, and Oxford.
  • Top 4% Global LinkedIn Influencer in Leadership and Emotional Intelligence.
  • LinkedIn Top Voice Vietnam in Leadership and Emotional Intelligence.
  • International Trainer & Executive Coach, certified by Harvard’s Advanced Leadership & Executive Coaching Program.
  • Over 10 years of leadership experience in multinational corporations, nonprofits, and startups.
  • Has trained and coached 1,000+ leaders across 20+ countries, helping them develop strategic thinking, elevate EQ, and build high-performing teams.
  • Featured speaker at global conferences, including EdTech Asia, on the future of leadership and technology.
  • Awarded a U.S. government scholarship for a Master’s in Healthcare and pursued a Doctor of Pharmacy at the University of Minnesota—ranked Top 2 in the U.S.

Guest Speaker: Mr. Giang Martin Tran

Mr. Giang Martin Tran, General Manager at Restaff – House of Norway, is the panelist for the upcoming GBA Member-for-Member Workshop: "Manipulate" Behavior for Good Using Emotional Intelligence (EQ)

With a Norwegian-Vietnamese background and leadership experience in Vietnam’s tech sector, Mr. Giang offers a valuable cross-cultural perspective on how Emotional Intelligence can be used to influence ethically and lead with integrity. Known for his people-centric leadership, he will share practical insights on applying EQ to build trust, guide behavior, and create meaningful impact in complex environments.

Guest Speaker: Ms. Michele Wee

Ms. Michele Wee – Founder, “Who Says I Can’t” & Former CEO, Standard Chartered Bank Vietnam, also this event panelist, is a transformational leader with over 30 years of global experience in financial markets and retail banking. As former CEO of Standard Chartered Bank Vietnam, she successfully led the organization through the height of the COVID-19 crisis, driving both strong commercial performance and a renewed focus on people development and cultural transformation. In 2025, she founded Who Says I Can’t, a Singapore-based venture dedicated to empowering individuals and organizations through purposeful leadership and human capital transformation. Michele brings to the panel deep insight into how leaders can foster trust, drive change, and influence behavior ethically—rooted in empathy, emotional intelligence, and strategic clarity.

🔹 The panel will explore: ✔️ Real-life applications of EQ in team culture development ✔️ Leading multi-cultural and multi-generational teams using EQ ✔️ Ethical influence in daily business operations ✔️ Open discussion and Q&A with our expert speakers

Highlights

01

Influence without pressure Learn how to naturally impact behavior through empathy and emotional connection—without force or control.

02

EQ isn’t just about feelings —it’s a leadership strategy Discover how successful leaders leverage EQ to motivate, build trust, and drive behavioral change.

03

Draw the line between leadership and manipulation Identify the fine line between authentic influence and emotional control—and choose ethical, sustainable leadership

04

Put EQ into practice in real business scenarios Apply emotional intelligence to team communication, performance feedback, conflict resolution, and culture-building.

Event Information

Event Information

Event Time

1:30PM - 5:00PM

  • Date: Wednesday, 13/08/2025
  • Format: Offline
  • Location: Ho Chi Minh City
  • Designed for managers, and business leaders.
  • Workshop conducted in English.

Agenda

1:30PM - 2:00PM: Check in and Networking 2:00PM - 3:15PM Interactive workshop lead by Ngan Tran 3:15PM - 3:30PM: Tea Break 3:30PM - 5:00PM: Panel Discussion with Guest speakers: Michele Wee & Martin Tran. Host: Ngan Tran

What leaders say about us:

Attractive Offer

Participation Fee (non-GBA member)

500.000VND

GBA Members

Free of charge

What leaders are saying

Barry Weisblatt

Barry Weisblatt

Head of Research Department at VNDIRECT Securities Corporation/ Former Head of Equity Markets & Securitization VinFast Global

Ngan has really helped me to be a better leader. She is a great listener and draws upon a wealth of knowledge and experience to offer insightful, practical advice to guide me in facing problems and inspiring my team to perform and develop. After you have been in leading position for a while, it is easy to get complacent in the way you do things. Ngan has really helped me to gain new perspectives and continue improving in my career.

Hoang Viet Dung

Hoang Viet Dung

Director - Grant Thornton Vietnam

The New Leaders course holds immense value because leaders in higher positions face increased demands for emotional intelligence skills. Being conscious of this fact is essential for optimal performance.

Mr. Nguyen Zwinkels

Mr. Nguyen Zwinkels

General Manager at Sai Gon International General Clinic, District 7 Branch

I really enjoyed the positive energy and meaningful connections at The New Leaders' workshop. I gained a lot of knowledge and advice about leadership and EQ communication skills from the speakers' insights and the discussions and role-playing activities with fellow attendees.

Kris van Daele

Kris van Daele

Operations Director - De Heus Vietnam

Developing from junior managers to senior managers is a long growing path. We reached out to The New Leaders who provide customized training in EQ management to grow our team. Supported by their experience, 3 of our teams have learned to know their inner person, the inner person of their coworkers and build trust within the team. Understanding each other's emotions better helped the teams to grow and elaborate more. A journey that took months and is still ongoing, but certainly worth every minute!

Kathy Le

Kathy Le

HR Consultant at Long Binh Company

Today's human resources are different from the past; they engage with us through understanding. At The New Leaders' workshop, I learned how to communicate in a way that makes those around me feel confident, safe, and understood, allowing them to be more open with me.

Sarah Smith

Sarah Smith

CEO of MNC

Taking on a new role as CEO has been quite challenging. I moved to a new environment where it seems like people are moving slowly and lack motivation. Sometimes, I feel a clear sense of loneliness as a leader and experience burnout. Ngan has helped me strengthen my leadership skills, allowing me to connect with, gradually motivate, and inspire the team. It hasn't been easy, but I have experienced the power of effective leadership. I'm grateful to have her as part of my journey toward becoming a great leader.

The New Leaders

About The New Leaders

The New Leaders is a leading organization providing leadership training programs based on Emotional Intelligence (EQ), structured around globally recognized leadership frameworks from Harvard Kennedy School, Cornell University, and Oxford University.

Our programs are designed with a real-world, scenario-based approach, simulating practical business situations to ensure high applicability. Additionally, we offer post-training support to create sustainable, measurable impacts for businesses.

Committed to advancing EQ Leadership & Communication to international standards, The New Leaders continuously innovates training methodologies, delivering cost-effective solutions that maximize workforce performance, foster a positive work environment, and drive breakthrough innovation.

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Fossil Group
Sanofi
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Boehringer Ingelheim
Brother
VinaCapital Foundation
USAID
Got It
Miss Universe Vietnam
MediGroup
American Chamber of Commerce
Vietsuccess
Techfest
RMIT University
Recto
MARI
Santen
Fulbright
TopCV
Pearl Global
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