How to ‘Manipulate’ Behavior for Good Using Emotional Intelligence (EQ)

Can you influence behavior while staying kind and genuine? Emotional Intelligence is the key.

In today’s fast-paced and complex business landscape, emotional awareness and effective communication aren’t just nice to have—they’re critical for building trust, influencing behavior, and driving sustainable performance.

The ability to influence others, therefore, goes beyond traditional leadership—it becomes an art. And the line between genuine influence and manipulation? It’s drawn by two essential values: ethics and empathy.

Emotional Intelligence (EQ) empowers you to recognize and manage your own emotions, understand the emotions of others, and respond with clarity, care, and intention. It’s not about getting people to do what you want—it’s about connecting with them in a way that inspires and elevates.

EQ helps you lead not by authority, but through authentic connection and emotional resonance.

Join us for a powerful workshop designed to help leaders harness Emotional Intelligence as a strategic tool—to shape positive behavior, foster trust, and create meaningful impact in their teams and

This event is for you if you want to :

Understand EQ and its impact on behavior Explore how emotional intelligence shapes leadership, strengthens relationships, and fosters a positive, high-trust workplace.

Distinguish ethical influence from manipulation Learn how to use EQ to influence others positively—without falling into the trap of emotional manipulation.

Apply EQ in communication and conflict resolution Develop real-world communication strategies rooted in empathy and emotional awareness to navigate conflict and improve collaboration.

Build a culture of empathy and trust Discover how emotionally intelligent leaders shape a team environment where people feel heard, respected, and supported.

This event is for you if you want to :

Our Trainer and Speakers

Ms. Ngan Tran is a Harvard-trained executive coach and international EQ leadership trainer, recognized among the top 4% Leadership Influencers on LinkedIn Global. With over 20 countries in her portfolio, she has worked with global institutions such as Harvard University, the Obama Foundation, and the Leading Change Network. As Founder of The New Leaders, she brings EQ-based leadership frameworks from Harvard, Cornell, and Oxford to Vietnam, helping emerging leaders become impactful change-makers.

Mr. Giang Martin Tran, General Manager at Restaff – House of Norway, brings a unique cross-cultural leadership perspective shaped by his Norwegian-Vietnamese background and extensive experience in Vietnam’s tech sector. Known for his people-first approach, Giang applies Emotional Intelligence to build trust, align teams, and guide behavior ethically in complex business environments.

Ms. Michele Wee, Founder of “Who Says I Can’t” and former CEO of Standard Chartered Bank Vietnam, is a transformational leader with 30+ years of global experience in financial markets and retail banking. She led SCB Vietnam through the COVID-19 crisis with strong commercial results and a renewed people strategy. Today, she continues her mission to empower individuals and organizations through EQ-driven leadership, cultural transformation, and human capital development.

Highlights

01

Influence without pressure Learn how to naturally impact behavior through empathy and emotional connection—without force or control.

02

EQ isn’t just about feelings —it’s a leadership strategy Discover how successful leaders leverage EQ to motivate, build trust, and drive behavioral change.

03

Draw the line between leadership and manipulation Identify the fine line between authentic influence and emotional control—and choose ethical, sustainable leadership

04

Put EQ into practice in real business scenarios Apply emotional intelligence to team communication, performance feedback, conflict resolution, and culture-building.

Event Information

Event Information

Event Time

1:30PM - 5:00PM

  • Date: Wednesday, 13/08/2025
  • Format: Offline
  • Location: Techcombank, Le Duan, Ho Chi Minh City
  • Designed for managers, and business leaders.
  • Workshop conducted in English.

Agenda

1:30PM - 2:00PM: Check in and Networking 2:00PM - 3:15PM Interactive workshop lead by Ngan Tran 3:15PM - 3:30PM: Tea Break 3:30PM - 5:00PM: Panel Discussion with Guest speakers: Michele Wee & Martin Tran. Host: Ngan Tran

What leaders say about us:

Attractive Offer

Participation Fee (VAT not included)

500.000VND

GBA Members

Free of charge

Bank Transfer Information:

TaiKhoanDoanhNghiep.png Please transfer the fee to the following account:

  • Company Name: Cong ty TNHH The New Leaders
  • Account Number: 19038304460014
  • Bank: Techcombank
  • Transfer Description: Manipulate for good using EQ - [Your name]

TaiKhoanCaNhan.png Transfer to the following account:

  • Account Holder: Vo Thi Lan Phuong
  • Account Number: 7798 7043 702
  • Bank: TP Bank
  • Transfer Note: Manipulate for good using EQ - [Your name]

Register for our workshop

What leaders are saying

Barry Weisblatt

Barry Weisblatt

Head of Research Department at VNDIRECT Securities Corporation/ Former Head of Equity Markets & Securitization VinFast Global

Ngan has really helped me to be a better leader. She is a great listener and draws upon a wealth of knowledge and experience to offer insightful, practical advice to guide me in facing problems and inspiring my team to perform and develop. After you have been in leading position for a while, it is easy to get complacent in the way you do things. Ngan has really helped me to gain new perspectives and continue improving in my career.

Hoang Viet Dung

Hoang Viet Dung

Director - Grant Thornton Vietnam

The New Leaders course holds immense value because leaders in higher positions face increased demands for emotional intelligence skills. Being conscious of this fact is essential for optimal performance.

Mr. Nguyen Zwinkels

Mr. Nguyen Zwinkels

General Manager at Sai Gon International General Clinic, District 7 Branch

I really enjoyed the positive energy and meaningful connections at The New Leaders' workshop. I gained a lot of knowledge and advice about leadership and EQ communication skills from the speakers' insights and the discussions and role-playing activities with fellow attendees.

Kris van Daele

Kris van Daele

Operations Director - De Heus Vietnam

Developing from junior managers to senior managers is a long growing path. We reached out to The New Leaders who provide customized training in EQ management to grow our team. Supported by their experience, 3 of our teams have learned to know their inner person, the inner person of their coworkers and build trust within the team. Understanding each other's emotions better helped the teams to grow and elaborate more. A journey that took months and is still ongoing, but certainly worth every minute!

Kathy Le

Kathy Le

HR Consultant at Long Binh Company

Today's human resources are different from the past; they engage with us through understanding. At The New Leaders' workshop, I learned how to communicate in a way that makes those around me feel confident, safe, and understood, allowing them to be more open with me.

Sarah Smith

Sarah Smith

CEO of MNC

Taking on a new role as CEO has been quite challenging. I moved to a new environment where it seems like people are moving slowly and lack motivation. Sometimes, I feel a clear sense of loneliness as a leader and experience burnout. Ngan has helped me strengthen my leadership skills, allowing me to connect with, gradually motivate, and inspire the team. It hasn't been easy, but I have experienced the power of effective leadership. I'm grateful to have her as part of my journey toward becoming a great leader.

The New Leaders

About The New Leaders

The New Leaders is a leading organization providing leadership training programs based on Emotional Intelligence (EQ), structured around globally recognized leadership frameworks from Harvard Kennedy School, Cornell University, and Oxford University.

Our programs are designed with a real-world, scenario-based approach, simulating practical business situations to ensure high applicability. Additionally, we offer post-training support to create sustainable, measurable impacts for businesses.

Committed to advancing EQ Leadership & Communication to international standards, The New Leaders continuously innovates training methodologies, delivering cost-effective solutions that maximize workforce performance, foster a positive work environment, and drive breakthrough innovation.

Hear it from

our partners

We’re trusted by leading educational institutes, NGOs, startups and corporates to strengthen leadership and create changes in their businesses and society.

Vietinbank
Nam Dược
De Heus
Be
Fossil Group
Sanofi
Gameloft
JW Marriott
Boehringer Ingelheim
Brother
VinaCapital Foundation
USAID
Got It
Miss Universe Vietnam
MediGroup
American Chamber of Commerce
Vietsuccess
Techfest
RMIT University
Recto
MARI
Santen
Fulbright
Pearl Global
AKYN
Obama Foundation
Teach for Vietnam
Bizzi
PMAX
Vietnam Australia International School
Make It Vietnam
International University
Founder Institute
FPT University
MUFG
Gamuda Land
Hachi Hachi
IPSEN
Fusion lodgis
Vietcombank
German Business Association
RMIT
Heineken
VNG
Sun Life Financial
techcombank
Giao Hàng Nhanh
Ampersand Management
OCB BANK
DKT
Singapore Leaders Network
TRB Chemedica
Imperial Tobacco
GreenYellow Vietnam
VNDirect
EuroCham
Women in Business Sector Committee of Eurocham

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info@thenewleaders.asia

(84) 91 666 3670

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