POSITION AND ROLE At The New Leaders, the Marketing Executive role is not about "posting just for the sake of posting" or producing generic, trend-chasing content. Your target audience consists of High-level & Senior Leaders (Business Owners, C-levels, Directors/Senior HR Managers) — an intellectual audience with high standards who are highly sensitive to superficial content.

Therefore, your role is to build deep, insightful content across the organization's media channels, while simultaneously driving marketing campaigns for workshops/seminars to generate high-quality Warm Leads. This is the "headwater" that feeds the entire sales funnel of The New Leaders. You will not be standing behind the scenes doing menial tasks; you will be standing at the top of the funnel, where every business opportunity begins.

KEY RESPONSIBILITIES

• Expert Content Production: Plan and directly write content for the organization's channels (Fanpage, LinkedIn, Website, Email) centering around Leadership, Human Resource Management, and Learning & Development (L&D). Maintain a polished, professional tone appropriate for a senior readership. Coordinate with the Designer to finalize visual assets.
• Social Channel Management: Build content schedules, operate, and develop social channels; track engagement and nurture the community of followers, who are corporate managers and leaders.
• Event Marketing: Formulate communication plans before, during, and after the organization's workshops and seminars; handle invitation content, landing pages/registration forms, email nurturing, and post-event recaps.
• Lead Generation & Data Management: Collect and classify leads from content and event campaigns; accurately update the CRM system and ensure smooth handovers to the Telesales/BD department; track feedback on lead quality to optimize campaigns.
• Measurement & Reporting: Track content and campaign metrics (reach, engagement, quantity & quality of leads, event registration rates), and provide periodic reports while proactively proposing improvement plans.

CORE COMPETENCIES (REQUIREMENTS)

• Experience: Minimum 2-3 years of experience in Marketing Executive / Content Marketing / Digital Marketing roles. Priority is given to candidates who have worked in B2B, Corporate Training/Education, HR/L&D, Consulting, or premium service segments.
• Writing Skills: Excellent Vietnamese writing skills with a sharp, deep, and insightful tone; ability to adjust voice to build trust with senior executive readers. Proficiency in reading and understanding professional materials in English is a strong asset.
• Funnel Thinking: Understand the B2B customer journey; create content not just for engagement, but to generate leads — always knowing how to ask: "Which step in the funnel does this content serve?".
• Organization & Coordination Skills: Manage multiple tasks simultaneously (routine content + event campaigns); collaborate smoothly with Designers, BD, and the Expert team.
• Tools: Proficient in social platforms and email marketing; familiarity with Canva, CRM, and landing page/form building tools is a major advantage.

BENEFITS AND WORKING ENVIRONMENT

• True "Room to Create" in Marketing: The product here is knowledge and management solutions, and the audience consists of corporate leaders — you will be invested in producing deep, substantive content without having to chase after post quantity.
• Abundant Source of High-Quality Content Material: Work directly with the Expert/Lecturer team of the organization — getting to "sit close" to the best minds to extract insights into impactful content.
• Clear Job Objectives: Key Performance Indicators (KPIs) focus on content quality and the quantity & quality of leads generated, measured transparently and visually.
• Competitive Income Structure: Attractive base salary + Performance bonuses based on campaign effectiveness.
• Organizational Culture: Professional environment with data-driven workflows, transparency, and high respect for individual performance.

APPLICATION PROCESS

• Send your CV to email: info@thenewleaders.asia
• Email subject: [TNL] MKT Executive_Full Name
• Note: Candidates are highly encouraged to attach links to 2-3 content pieces you are most proud of (articles, campaigns, or channels they managed) so the HR department can evaluate their writing capacity and content mindset.